Some time ago I got into a conversation with a friend about the importance, or lack thereof, of a band’s name. We discussed what makes a good band name versus what makes a bad band name. We came up with a handful of really really bad examples, things that failed for a number of reasons, things that are just stupid, things that must have been tough impediments to attaining success simply for the fact that they are really long (ahem, Someone Still Loves You Boris Yeltsin and …And You Will Know Us By the Trail of Dead). Ultimately, the conclusion I came to was that a good band name should be succinct and easy to remember (lots of bands have gone this route), but also, ideally it should give you an idea of what the band sounds like, even if you’ve never heard them before.
Maserati is one of the most successful bands I can think of at achieving this. It’s loud, fast psychedelic dance music that makes you feel a need to move, that drives a beat in through your ears and rips into your soul at top speed. A couple days ago, Pitchfork posted the first track off their forthcoming album, Maserati VII, to be released this coming October on Temporary Residence Ltd. The loss of drummer, Jerry Fuchs, in 2009 left many fans wondering about the fate of the band’s future endeavors. If “The Eliminator” is any indication, we can rest assured that no momentum has been lost, and we can all look forward to an album filled with electricity and energy that will make you want to get into the car, find a long deserted road, and drive. Fast.